Social media has become an integral part of every business. Especially following the COVID-19 pandemic, today in 2021, a business that doesn’t have some sort of presence on social media is unimaginable. If managed properly, not only do social media platforms make it possible for your products or services to reach millions of potential customers, but they also allow for increasing brand exposure, generating new business leads, and improving customer-business relations.
Managing your social media platforms may seem like a simple undertaking. After all, we use these platforms for our personal use every day, so using them for our businesses shouldn’t be too different, right? Very wrong. Done well, social media is far more than just posting a quick Facebook or Instagram post here and there. It requires adequate time, effort, planning, regular monitoring, content sourcing, expertise, and much more.
As a business or brand owner, your day-to-day life is likely already jam-packed with so many responsibilities that managing multiple social media platforms, let alone one, is not the first thing on your to-do list. Of course, you could hire in-house help, but alternatively, it is also important to consider the benefits that come with outsourcing your social media management to experienced professionals in the field of social media marketing.
What is outsourcing for social media?
Before we get into some of the main benefits of outsourcing your social media management, let’s break down what exactly it might entail for your business. To put it simply, outsourcing your social media means hiring a third-party social media management company to manage the day-to-day tasks that come with running your social media accounts, whether that be Twitter, Facebook, Instagram, Linked In, or others. This company will take charge of researching your industry and posting relevant content that will resonate with your audience, ensuring that your online presence is effective in achieving your business and brand goals.
Still not sure? Let’s get into the key benefits of outsourcing your social media management in 2021.
1. Access to Expertise
When outsourcing your social media management responsibilities to a highly experienced social media manager or a social media team, one of the main benefits you’re gaining is the expertise that you or your current team might not carry.
In our digital age, trends are always changing, and it’s important that your brand’s social media presence doesn’t lack or fall behind. Outsourced social media professionals are highly experienced in social media marketing and are at the cutting edge of all industry trends, platforms, and tools. When it comes to your business or brand, it’s a social media manager’s job to know how to best utilize social media platforms to effectively help you reach your digital marketing goals.
So, instead of dedicating hours of time you don’t have, to learn and do something that is not necessarily your strong suit, you can rely on experts in the field. With their acquired skill set and expertise, social media managers will ensure that your social media presence is constant and effective in achieving the goals you have set for your business so that you don’t have to.
2. Deploy Stronger Content
With the help of an outsourced social media manager or team, your business will benefit from stronger and more consistent social media content. Ensuring your social content is visually appealing and effective is their business.
As a business or brand owner, you want to maximize your online presence to induce sales. Using social media is a great way to do just that. However, it’s important to establish a mix of sales-based content while still offering value to your audience. Creating engaging and informative content like blog articles, images and videos is equally or more important to your content mix as your sales messages. An outsourced professional or team can help balance your sales messages with fun, engaging content, fully researched to work best for the engagement of your audiences.
Often, when you’re too close to the business, it can be easy to fall into a path that might not be working as well as it could be. It can be difficult to see things from the perspective of a new customer or client, and sometimes, a fresh perspective is just what you need. An outsourced social media consultant can view your business with the eye of a customer and add a fresh take to your digital marketing strategy.
Lastly, when social media isn’t your or your team’s first priority, things inevitably fall through the cracks, and you, therefore, miss out on opportunities to get your brand to the forefront of your target audience. With outsourced social media management regularly working on and improving your social strategy, there’s no need to worry about missing such opportunities.
3. Achieve Greater Results
Although you can still achieve results from hiring in-house social media marketing staff, the option of outsourcing your social media responsibilities increases the certainty that your investment efforts will translate to the results that benefit your business the most.
It is the sole responsibility of an outsourced social media management team to ensure that your brand is getting positive results from the tactics and strategies they are implementing on your social media platforms, while closely monitoring your platforms to ensure that they are effective and running smoothly.
Most importantly, working with a reputable social media management company will give your brand an edge against your competitors. A social media professional will be able to find ways to target your audience and promote your products or services in a way that works best for your brand and that will stand out above the competition.
4. Avoid Mishaps
No matter how careful you are, there’s always the potential for an odd comment or thread of negativity to wreck your social media efforts. We see it happen every day. If social media management isn’t your or your team’s first priority within your business, the potential for mishaps grows even more.
On social media, there’s a specific acceptable code of conduct that applies to both what your brand posts and how it engages. Therefore, when managing your brand’s social media presence, it’s important to be aware of the sensitivities to consider when dealing with an open, diverse community through various social networks.
With outsourcing, your hired social media experts will be responsible for ensuring that social media engagement is being monitored and that etiquette is always being respected. When it comes to your brand’s opinion or stance on certain topics, you can discuss what you want your business to represent and your social media team will handle the rest. They can also help ensure that there aren’t any grammatical errors or off-message posts that could impair your brand’s reputation.
5. Save Time and Money
Last but certainly not least, time and money are tied as the number one reason why businesses outsource their social media efforts. The task of social media management requires constant and full attention. Hiring a social media manager or team can help your business by saving you and your employees time and therefore, money.
There’s no need to waste valuable time trying to keep up with your social media presence when you could be focusing on other important areas of your business that need your full attention. Instead, with the assistance of outsourced help, your social media presence will be taken care of so you can focus on other responsibilities.
In addition, outsourcing is typically more cost-effective than hiring someone in-house. When hiring in-house, you need to factor in the time it takes to hire, train, and develop new team members into your costs, as well as the average annual salary of an in-house social media manager. Instead, when hiring an agency over an in-house specialist, you can likely get an entire team for less than the price of one full-time hire, again saving time and money.
How Admiral Creative can help you!
To summarize, outsourcing your social media responsibilities will give you access to expertise, help deploy stronger content, achieve results, avoid mishaps, and will ultimately save you time and money.
At Admiral Creative, we understand that Social Media Marketing is a fast-paced, demanding environment that requires constant attention and immediate response. By entrusting your social media responsibilities with our team of trained professionals, you can be sure to receive quality work that will bring you the results you want. Our team will manage your social calendar, publish posts, and engage with and grow your digital audience so that you can fully focus on other areas of your business.
Want to learn more about our social media management services, look here!
Get in touch with us to discuss taking your brand’s social media presence to the next level. Contact us now.